Simon Sinek, author of Start with Why has developed the idea of the Golden Circle. If at the core of what you do, you have a passion for it, you understand it, you believe in it, it drives you...then how you do it, how you present it matter immensely. Then the "why" you do it is evidenced in every action of what you do.
Below is a video by Comedian, Michael Jr. In this short YouTube clip, he excellently captures a visual representation of Start with Why.